MARC details
| 000 -LEADER |
| fixed length control field |
01122cam a2200229 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
| fixed length control field |
151009s2016 nyu g b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
9780231175449 (cloth : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| Canceled/invalid ISBN |
9780231541657 (e-book) |
| 040 ## - CATALOGING SOURCE |
| Original cataloging agency |
AE-FuU |
| Transcribing agency |
AE-ShKH |
| 041 0# - LANGUAGE CODE |
| Language code of text/sound track or separate title |
eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
| Classification number |
HD45 |
| Item number |
.R6335 2016 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
| Personal name |
Rogers, David L., |
| Dates associated with a name |
1970- |
| Relator term |
author. |
| 9 (RLIN) |
1856 |
| 245 14 - TITLE STATEMENT |
| Title |
The digital transformation playbook : |
| Remainder of title |
rethink your business for the digital age / |
| Statement of responsibility, etc. |
David L. Rogers. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
Columbia Business School Pub., |
| Date of publication, distribution, etc. |
2016. |
| 300 ## - PHYSICAL DESCRIPTION |
| Extent |
xi, 278 p. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
| Formatted contents note |
The five domains of digital transformation: customers, competition, data -- Innovation, value -- Harness customer networks -- Build platforms, not just products -- Turn data into assets -- Innovate by rapid experimentation -- Adapt your value proposition -- Mastering disruptive business models. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
Technological innovations |
| General subdivision |
Management. |
| 9 (RLIN) |
1446 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
Information technology |
| General subdivision |
Management. |
| 9 (RLIN) |
114 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
New products. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
Strategic planning. |
| 9 (RLIN) |
105 |