When marketing becomes a minefield.

When marketing becomes a minefield. - Boston : Harvard Business School Press, c2004. - 187 p. ; 21 cm. - Management dilemmas .

"What will you do?"--Cover. "Case studies from the pages of Harvard business review"--Cover.

1591395054


Marketing--Management--Problems, exercises, etc.

HF5415.13 / .W495 2004