When marketing becomes a minefield. (Record no. 468)

MARC details
000 -LEADER
fixed length control field 00692cam a22002054a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 040109s2004 mau g 000 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1591395054
040 ## - CATALOGING SOURCE
Original cataloging agency AE-FuU
Transcribing agency AE-ShKH
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title eng
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .W495 2004
245 00 - TITLE STATEMENT
Title When marketing becomes a minefield.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. Harvard Business School Press,
Date of publication, distribution, etc. c2004.
300 ## - PHYSICAL DESCRIPTION
Extent 187 p. ;
Dimensions 21 cm.
490 0# - SERIES STATEMENT
Series statement Management dilemmas
500 ## - GENERAL NOTE
General note "What will you do?"--Cover.
500 ## - GENERAL NOTE
General note "Case studies from the pages of Harvard business review"--Cover.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
Form subdivision Problems, exercises, etc.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Harvard Business School.
Subordinate unit Press.
9 (RLIN) 807
730 0# - ADDED ENTRY--UNIFORM TITLE
Uniform title Harvard business review.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          Main Library Fujairah University Fujairah University   11/15/2022   HF5415.13 .W495 2004 001826 11/15/2022 C.1 11/15/2022 Book