Marketing management : a strategic decision-making approach /
Mullins, John W.
Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr. - 6th international ed. - New York : McGraw-Hill, c2008. - xxii, 533 p. : ill. ; 26 cm. - Mcgraw-Hill/Irwin series in marketing .
Previous ed. entered under title.
Includes bibliographical references and index.
9780071101097
Marketing--Management.
HF5415.13 / .M352324 2008
Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr. - 6th international ed. - New York : McGraw-Hill, c2008. - xxii, 533 p. : ill. ; 26 cm. - Mcgraw-Hill/Irwin series in marketing .
Previous ed. entered under title.
Includes bibliographical references and index.
9780071101097
Marketing--Management.
HF5415.13 / .M352324 2008