Marketing management : (Record no. 491)

MARC details
000 -LEADER
fixed length control field 00795cam a22002174a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060703s2008 nyua g b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071101097
040 ## - CATALOGING SOURCE
Original cataloging agency AE-FuU
Transcribing agency AE-ShKH
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title eng
050 14 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .M352324 2008
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Mullins, John W.
Fuller form of name (John Walker)
9 (RLIN) 1145
245 10 - TITLE STATEMENT
Title Marketing management :
Remainder of title a strategic decision-making approach /
Statement of responsibility, etc. John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr.
250 ## - EDITION STATEMENT
Edition statement 6th international ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c2008.
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 533 p. :
Other physical details ill. ;
Dimensions 26 cm.
490 0# - SERIES STATEMENT
Series statement Mcgraw-Hill/Irwin series in marketing
500 ## - GENERAL NOTE
General note Previous ed. entered under title.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Walker, Orville C.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          Main Library Fujairah University Fujairah University   11/15/2022   HF5415.13 .M352324 2008 001838 11/15/2022 C.1 11/15/2022 Book