Using qualitative research in advertising : (Record no. 327)

MARC details
000 -LEADER
fixed length control field 00788cam a22002174a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110610s2012 caua g b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781412987240 (pbk. : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1412987245 (pbk. : alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency AE-FuU
Transcribing agency AE-ShKH
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title eng
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5814
Item number .U78 2012
245 00 - TITLE STATEMENT
Title Using qualitative research in advertising :
Remainder of title strategies, techniques, and applications /
Statement of responsibility, etc. Margaret A. Morrison ... [et al.].
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Thousand Oaks, Calif. :
Name of publisher, distributor, etc. SAGE,
Date of publication, distribution, etc. c2012.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 218 p. :
Other physical details ill. ;
Dimensions 23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Research.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
General subdivision Methodology.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Qualitative research.
9 (RLIN) 862
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Morrison, Margaret A.
9 (RLIN) 863
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          Main Library Fujairah University Fujairah University   11/15/2022   HF5814 .U78 2012 001995 11/15/2022 C.1 11/15/2022 Book