Using qualitative research in advertising : strategies, techniques, and applications / Margaret A. Morrison ... [et al.].

Contributor(s): Morrison, Margaret AMaterial type: TextTextLanguage: English Publication details: Thousand Oaks, Calif. : SAGE, c2012Edition: 2nd edDescription: xv, 218 p. : ill. ; 23 cmISBN: 9781412987240 (pbk. : alk. paper); 1412987245 (pbk. : alk. paper)Subject(s): Advertising -- Research | Marketing research -- Methodology | Qualitative researchLOC classification: HF5814 | .U78 2012
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Item type Current library Collection Call number Copy number Status Date due Barcode
Book Fujairah University
Main Library HF5814 .U78 2012 (Browse shelf (Opens below)) C.1 Available 001995

Includes bibliographical references and index.

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