Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / editors, William O. Bearden, Richard G. Netemeyer, Kelly L. Haws.
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TextLanguage: English Publication details: Los Angeles : SAGE, c2011Edition: 3rd edDescription: xiv, 603 p. ; 29 cmISBN: 9781412980180 (alk. paper)Other title: Marketing scalesSubject(s): Marketing research | Consumer behavior -- ResearchLOC classification: HF5415.3 | .B323 2011
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Book | Fujairah University | Main Library | HF5415.3 .B323 2011 (Browse shelf (Opens below)) | C.1 | Available | 001933 |
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Rev. ed. of: Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer. 2nd ed. 1999.
Published in cooperation with the Association for Consumer Research.
Includes bibliographical references and index.
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