HBR's 10 must reads on strategic marketing.

Material type: TextTextLanguage: English Series: HBR's 10 must reads seriesPublication details: Boston, Mass. : Harvard Business Review Press, c2013Description: v, 206 p. : ill. ; 21 cmISBN: 9781422189887 (pbk. : alk. paper)Other title: HBR's ten must reads on strategic marketing | Harvard business review's 10 must reads on strategic marketingUniform titles: Harvard business review. Subject(s): Marketing -- Management | Strategic planningLOC classification: HF5415.13 | .H368 2013
Contents:
Rethinking marketing / by Roland T. Rust, Christine Moorman, and Gaurav Bhalla -- Branding in the digital age / by David C. Edelman -- Marketing myopia / by Theodore Levitt -- Marketing malpractice : the cause and the cure / by Clayton M. Christensen, Scott Cook, and Taddy Hall -- The brand report card / by Kevin Lane Keller -- The female economy / by Michael J. Silverstein and Kate Sayre -- Customer value propositions in business markets / by James C. Anderson, James A. Narus, and Wouter Van Rossum -- Getting brand communities right / by Susan Fournier and Lara Lee -- The one number you need to grow / by Frederick F. Reichheld -- Ending the war between sales and marketing / by Philip Kotler, Neil Rackham, and Suj Krishnaswamy.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Book Fujairah University
Main Library HF5415.13 .H368 2013 (Browse shelf (Opens below)) C.1 Available 005103

Includes index.

Rethinking marketing / by Roland T. Rust, Christine Moorman, and Gaurav Bhalla -- Branding in the digital age / by David C. Edelman -- Marketing myopia / by Theodore Levitt -- Marketing malpractice : the cause and the cure / by Clayton M. Christensen, Scott Cook, and Taddy Hall -- The brand report card / by Kevin Lane Keller -- The female economy / by Michael J. Silverstein and Kate Sayre -- Customer value propositions in business markets / by James C. Anderson, James A. Narus, and Wouter Van Rossum -- Getting brand communities right / by Susan Fournier and Lara Lee -- The one number you need to grow / by Frederick F. Reichheld -- Ending the war between sales and marketing / by Philip Kotler, Neil Rackham, and Suj Krishnaswamy.

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