Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.
Material type:
TextLanguage: English Series: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill, c2002Edition: 2nd edDescription: xxix, 705 p. : ill. (some col.) ; 27 cmISBN: 9780071123327Subject(s): MarketingLOC classification: HF5415 | .D92 2002
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Book | Fujairah University | Main Library | HF5415 .D92 2002 (Browse shelf (Opens below)) | C.1 | Available | 001823 |
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| HF5414 .K67 2011 Social marketing : influencing behaviors for good / | HF5415 .B26 2008 Marketing / | HF5415 .B87 2011 Resistance is Useless : the Art of Business Persuasion / | HF5415 .D92 2002 Business marketing : connecting strategy, relationships, and learning / | HF5415 .D92 2006 Business marketing : connecting strategy, relationships, and learning / | HF5415 .K625 1997 Marketing : an introduction / | HF5415 .K636 2010 Principles of marketing / |
Includes bibliographical references and index.
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