Principles of services marketing / Adrian Palmer.
Material type:
TextLanguage: English Publication details: London ; New York : McGraw-Hill, 2005Edition: 4th edDescription: 575 p. : ill. ; 24 cmISBN: 9780077107949Subject(s): Marketing -- Management | Service industries -- MarketingLOC classification: HF5415.13 | .P3242 2005
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Book | Fujairah University | Main Library | HF5415.13 .P3242 2005 (Browse shelf (Opens below)) | C.1 | Available | 001841 |
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| HF5415.13 .M352324 2008 Marketing management : a strategic decision-making approach / | HF5415.13 .M36344 2010 Marketing management / | HF5415.13 .M369183 2007 Marketing plans : how to prepare them, how to use them / | HF5415.13 .P3242 2005 Principles of services marketing / | HF5415.13 .P3242 2008 Principles of services marketing / | HF5415.13 .P387 2009 Marketing management : knowledge and skills / | HF5415.13 .P388 2011 A preface to marketing management / |
Includes bibliographical references and index.
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