Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.
Material type:
TextLanguage: English Publication details: Boston : Prentice Hall, c2011Edition: 7th international edDescription: xxii, 626 p. : ill., map ; 29 cmISBN: 9780136107217Subject(s): Marketing -- Management | Professions -- Marketing | Service industries -- Marketing | Customer services -- MarketingLOC classification: HF5415.13 | .L5883 2011
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Book | Fujairah University | Main Library | HF5415.13 .L5883 2011 (Browse shelf (Opens below)) | C.1 | Available | 001836 | |
| Book | Fujairah University | Main Library | HF5415.13 .L5883 2011 (Browse shelf (Opens below)) | C.2 | Available | 001837 |
Browsing Fujairah University shelves, Collection: Main Library Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| HF5415.13 .K64 2009 Marketing management / | HF5415.13 .K64 2016 Marketing management / | HF5415.13 .K64 2016 Marketing management / | HF5415.13 .L5883 2011 Services marketing : people, technology, strategy / | HF5415.13 .L5883 2011 Services marketing : people, technology, strategy / | HF5415.13 .M352324 2008 Marketing management : a strategic decision-making approach / | HF5415.13 .M36344 2010 Marketing management / |
Includes bibliographical references and indexes.
There are no comments on this title.