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The market research toolbox : a concise guide for beginners / Edward F. McQuarrie.

by McQuarrie, Edward F.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Thousand Oaks, Calif. : Sage Publications, c2012Availability: Items available for loan: 1 Call number: HF5415.2 .M383 2012.

Understanding the consumer : a European perspective / Bernard Dubois.

by Dubois, Bernard.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: London : Prentice Hall Europe, c2000Availability: Items available for loan: 1 Call number: HF5415.32 .D83 2000.

Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.

by Schiffman, Leon G | Kanuk, Leslie Lazar.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2007Availability: Items available for loan: 1 Call number: HF5415.32 .S35 2007.

Leading edge marketing research : 21st-century tools and practices / editors, Robert Kaden, Gerald Linda, Melvin Prince.

by Kaden, Robert J | Linda, Gerald | Prince, Melvin.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Thousand Oaks, Calif. : SAGE Publications, c2012Availability: Items available for loan: 1 Call number: HF5415.2 .L383 2012.

Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.

by Schiffman, Leon G | Kanuk, Leslie Lazar.

Edition: 8th international ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, c2004Availability: Items available for loan: 1 Call number: HF5415.32 .S35 2004.

Marketing management / Greg W. Marshall, Mark W. Johnston.

by Marshall, Greg W | Johnston, Mark W.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Boston : McGraw-Hill Irwin, c2010Availability: Items available for loan: 1 Call number: HF5415.13 .M36344 2010.

Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel.

by Blackwell, Roger D | Miniard, Paul W | Engel, James F.

Edition: 10th international ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Ft. Worth, Tex. : Harcourt College Publishers, c2006Availability: Items available for loan: 1 Call number: HF5415.32 .E53 2006.

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / editors, William O. Bearden, Richard G. Netemeyer, Kelly L. Haws.

by Netemeyer, Richard G, 1956- | Haws, Kelly L | Bearden, William O, 1945-. Handbook of marketing scales.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Los Angeles : SAGE, c2011Other title: Marketing scales.Availability: Items available for loan: 1 Call number: HF5415.3 .B323 2011.

Exploring marketing research / William G. Zikmund, Barry J. Babin.

by Zikmund, William G | Babin, Barry J.

Edition: 9th international ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Mason, OH ; Thomson/South-Western, c2007Availability: Items available for loan: 2 Call number: HF5415.2 .Z54 2007, ...

Retail marketing / Peter J. McGoldrick.

by McGoldrick, Peter J.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: London ; New York : McGraw-Hill, 2002Availability: Items available for loan: 2 Call number: HF5429 .M355 2002, ...

Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk ; in collaboration with Joseph Wisenblit.

by Schiffman, Leon G | Kanuk, Leslie Lazar | Wisenblit, Joseph.

Edition: 10th international ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Upper Saddle River, N.J. : Pearson Education/Prentice Hall, c2010Availability: Items available for loan: 2 Call number: HF5415.32 .S35 2010, ...

International marketing / Daniel W. Baack, Eric Harris, Donald Baack.

by Baack, Daniel W | Harris, Eric G | Baack, Donald.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Thousand Oaks : SAGE, c2013Availability: Items available for loan: 1 Call number: HF1416 .B32 2013.

Software that sells : a practical guide to developing and marketing your software project / Edward Hasted.

by Hasted, Edward, 1960-.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Indianapolis : Wiley Pub., c2005Availability: Items available for loan: 1 Call number: HF5439.C67 H37 2005.

Sales promotion : how to create, implement & integrate campaigns that really work / Roddy Mullin.

by Mullin, Roddy.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Philadelphia : Kogan Page Limited, 2010Availability: Items available for loan: 2 Call number: HF5438.5 .M85 2010, ...

Implementing B2B commerce with .NET : a guide for programmers and technical managers / Lyn Robison ; [foreword by Jeff Prosise].

by Robison, Lyn.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Boston : Addison-Wesley, c2002Availability: Items available for loan: 1 Call number: HF5548.32 .R634 2002.

E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver.

by Laudon, Kenneth C, 1944- | Traver, Carol Guercio.

Edition: 8th international ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Boston : Pearson, c2012Availability: Items available for loan: 2 Call number: HF5548.32 .L38 2012, ...

Getting started in export : how to make the most of the available oppotunities / Roger Bennett.

by Bennett, Roger.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: London : Kogan Page, c1998Availability: Items available for loan: 1 Call number: HF1416.6.G7 B46 1998.

Markets for technology : the economics of innovation and corporate strategy / Ashish Arora, Andrea Fosfuri, Alfonso Gambardella.

by Arora, Ashish | Fosfuri, Andrea | Gambardella, Alfonso, 1961-.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Cambridge, Mass. : MIT Press, 2002Availability: Items available for loan: 1 Call number: HD62.37 .A76 2002.

The business of brands / by Jon Miller & David Muir.

by Miller, Jon, 1971- | Muir, David, 1971-.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Chichester, England ; Hoboken, N.J. : Wiley, c2004Availability: Items available for loan: 1 Call number: HD69.B7 M55 2004.

Startup.com / Sebastian Nokes.

by Nokes, Sebastian.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Harlow ; Financial Times Prentice Hall, c2000Availability: Items available for loan: 1 Call number: HF5548.32 .N65 2000.

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