Advertising and promotion : an integrated marketing communications perspective /
Belch, George E. 1951-
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 9th global ed. - New York : McGraw-Hill/Irwin, c2012. - xxxiv, 828 p. : ill. (chiefly col.) ; 29 cm.
Includes bibliographical references and index.
9780071314404
Advertising.
Sales promotion.
Communication in marketing.
HF5823 / .B387 2012
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 9th global ed. - New York : McGraw-Hill/Irwin, c2012. - xxxiv, 828 p. : ill. (chiefly col.) ; 29 cm.
Includes bibliographical references and index.
9780071314404
Advertising.
Sales promotion.
Communication in marketing.
HF5823 / .B387 2012