Advertising and promotion : (Record no. 338)

MARC details
000 -LEADER
fixed length control field 00766cam a2200217 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 101004s2012 nyua g b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071314404
040 ## - CATALOGING SOURCE
Original cataloging agency AE-FuU
Transcribing agency AE-ShKH
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title eng
050 14 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .B387 2012
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E.
Fuller form of name (George Edward),
Dates associated with a name 1951-
245 10 - TITLE STATEMENT
Title Advertising and promotion :
Remainder of title an integrated marketing communications perspective /
Statement of responsibility, etc. George E. Belch & Michael A. Belch.
250 ## - EDITION STATEMENT
Edition statement 9th global ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill/Irwin,
Date of publication, distribution, etc. c2012.
300 ## - PHYSICAL DESCRIPTION
Extent xxxiv, 828 p. :
Other physical details ill. (chiefly col.) ;
Dimensions 29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Belch, Michael A.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          Main Library Fujairah University Fujairah University   11/15/2022   HF5823 .B387 2012 002021 11/15/2022 C.1 11/15/2022 Book