Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

By: Belch, George E. (George Edward), 1951-Contributor(s): Belch, Michael AMaterial type: TextTextLanguage: English Publication details: New York : McGraw-Hill/Irwin, c2012Edition: 9th global edDescription: xxxiv, 828 p. : ill. (chiefly col.) ; 29 cmISBN: 9780071314404Subject(s): Advertising | Sales promotion | Communication in marketingLOC classification: HF5823 | .B387 2012
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Book Fujairah University
Main Library HF5823 .B387 2012 (Browse shelf (Opens below)) C.1 Available 002021

Includes bibliographical references and index.

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