Using qualitative research in advertising : strategies, techniques, and applications / Margaret A. Morrison ... [et al.].
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TextLanguage: English Publication details: Thousand Oaks, Calif. : SAGE, c2012Edition: 2nd edDescription: xv, 218 p. : ill. ; 23 cmISBN: 9781412987240 (pbk. : alk. paper); 1412987245 (pbk. : alk. paper)Subject(s): Advertising -- Research | Marketing research -- Methodology | Qualitative researchLOC classification: HF5814 | .U78 2012
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Book | Fujairah University | Main Library | HF5814 .U78 2012 (Browse shelf (Opens below)) | C.1 | Available | 001995 |
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| HF5730 .L48 1995 Sales letters that sizzle / | HF5734.5 .G88 2001 Taking minutes of meetings / | HF5770 .R36 2000 Packaging design : a practitioner's manual / | HF5814 .U78 2012 Using qualitative research in advertising : strategies, techniques, and applications / | HF5821 .A283 2011 الدعاية و الإعلام / | HF5821 .A283 2011 الدعاية و الإعلام / | HF5821 .A36 2012 الإعلان : الأسس و المبادئ / |
Includes bibliographical references and index.
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