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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 9th global ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: New York : McGraw-Hill/Irwin, c2012Availability: Items available for loan: 1 Call number: HF5823 .B387 2012.

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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 8th international ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Boston : McGraw-Hill Irwin, c2009Availability: Items available for loan: 2 Call number: HF5823 .B387 2009, ...

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