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		Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Belch, George E. (George Edward), 1951- \| Belch, Michael A. Edition: 9th global ed.Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: New York : McGraw-Hill/Irwin, c2012Availability: Items available for loan: 1 Call number: HF5823 .B387 2012. Place hold Add to cart (remove)
		Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Belch, George E. (George Edward), 1951- \| Belch, Michael A. Edition: 8th international ed.Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Boston : McGraw-Hill Irwin, c2009Availability: Items available for loan: 2 Call number: HF5823 .B387 2009, ... Place hold Add to cart (remove)
		Sales promotion : how to create, implement & integrate campaigns that really work / Roddy Mullin. by Mullin, Roddy. Edition: 5th ed.Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Philadelphia : Kogan Page Limited, 2010Availability: Items available for loan: 2 Call number: HF5438.5 .M85 2010, ... Place hold Add to cart (remove)

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