The digital transformation playbook : rethink your business for the digital age / David L. Rogers.

By: Rogers, David L, 1970- [author.]Material type: TextTextLanguage: English Publication details: New York : Columbia Business School Pub., 2016Description: xi, 278 p. ; 24 cmISBN: 9780231175449 (cloth : alk. paper)Subject(s): Technological innovations -- Management | Information technology -- Management | New products | Strategic planningLOC classification: HD45 | .R6335 2016
Contents:
The five domains of digital transformation: customers, competition, data -- Innovation, value -- Harness customer networks -- Build platforms, not just products -- Turn data into assets -- Innovate by rapid experimentation -- Adapt your value proposition -- Mastering disruptive business models.
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Item type Current library Collection Call number Copy number Status Date due Barcode
Book Fujairah University
Main Library HD45 .R6335 2016 (Browse shelf (Opens below)) C.1 Available 002296
Book Fujairah University
Main Library HD45 .R6335 2016 (Browse shelf (Opens below)) C.2 Available 002297

Includes bibliographical references and index.

The five domains of digital transformation: customers, competition, data -- Innovation, value -- Harness customer networks -- Build platforms, not just products -- Turn data into assets -- Innovate by rapid experimentation -- Adapt your value proposition -- Mastering disruptive business models.

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