Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr.

By: Mullins, John W. (John Walker)Contributor(s): Walker, Orville CMaterial type: TextTextLanguage: English Series: Mcgraw-Hill/Irwin series in marketingPublication details: New York : McGraw-Hill, c2008Edition: 6th international edDescription: xxii, 533 p. : ill. ; 26 cmISBN: 9780071101097Subject(s): Marketing -- ManagementLOC classification: HF5415.13 | .M352324 2008
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Item type Current library Collection Call number Copy number Status Date due Barcode
Book Fujairah University
Main Library HF5415.13 .M352324 2008 (Browse shelf (Opens below)) C.1 Available 001838

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Includes bibliographical references and index.

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