Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Material type:
TextLanguage: English Publication details: New York : McGraw-Hill/Irwin, c2012Edition: 9th global edDescription: xxxiv, 828 p. : ill. (chiefly col.) ; 29 cmISBN: 9780071314404Subject(s): Advertising | Sales promotion | Communication in marketingLOC classification: HF5823 | .B387 2012
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Book | Fujairah University | Main Library | HF5823 .B387 2012 (Browse shelf (Opens below)) | C.1 | Available | 002021 |
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| HF5823 .A286 2014 هندسة الإعلان الفعال : مدخل صناعة الإعلان / | HF5823 .B387 2009 Advertising and promotion : an integrated marketing communications perspective / | HF5823 .B387 2009 Advertising and promotion : an integrated marketing communications perspective / | HF5823 .B387 2012 Advertising and promotion : an integrated marketing communications perspective / | HF5823 .S534 2015 فنون الإعلان و التسويق / | HF5823 .S5344 2015 أخلاقيات الإعلام و قوانينه / | HF5823 .T33 2017 أساسيات الإعلان / |
Includes bibliographical references and index.
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