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Foundations of marketing / William Pride, O.C. Ferrell.

by Pride, William M, 1942- | Pride, William M, 1942-. Pride-Ferrell foundations of marketing | Ferrell, O. C.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Boston : Houghton Mifflin Co., c2007Other title: Pride-Ferrell.Availability: Items available for loan: 1 Call number: HF5415 .P6584 2007.

Marketing / William M. Pride, O.C. Ferrell.

by Pride, William M, 1942- | Ferrell, O. C.

Edition: 14th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Boston : Houghton Mifflin Co., 2008Availability: Items available for loan: 1 Call number: HF5415 .P658 2008.

Marketing 2012/2013 / John E. Richardson, Nisreen N. Bahnan.

by Richardson, John E | Bahnan, Nisreen N.

Edition: 35th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: New York : McGraw-Hill, 2013Availability: Items available for loan: 1 Call number: HF5415 .R53 2013.

Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D.

Edition: 4th international ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Boston : McGraw-Hill/Irwin, c2007Availability: Items available for loan: 1 Call number: HD9980.5 .Z45 2007.

Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.

by Perreault, William D | Cannon, Joseph P., Ph. D | McCarthy, E. Jerome (Edmund Jerome).

Edition: 13th international ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: New York, NY : McGraw-Hill/Irwin, c2012Availability: Items available for loan: 1 Call number: HF5415 .M378 2012.

Consumer behavior & marketing strategy / J. Paul Peter, Jerry C. Olson.

by Peter, J. Paul | Olson, Jerry C. (Jerry Corrie), 1944-.

Edition: 9th international ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: New York : McGraw-Hill Irwin, c2010Other title: Consumer behavior and marketing strategy.Availability: Items available for loan: 1 Call number: HF5415.3 .P468 2010.

Marketing : concepts and strategies / William M. Pride, O.C. Ferrell.

by Pride, William M, 1942- | Ferrell, O. C.

Edition: 12th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Boston : Houghton Mifflin Co., c2003Availability: Items available for loan: 1 Call number: HF5415 .P658 2003.

Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D.

Edition: 5th international ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Boston : McGraw-Hill Irwin, c2009Availability: Items available for loan: 2 Call number: HD9980.5 .Z45 2009, ...

Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

by Lovelock, Christopher H | Wirtz, Jochen.

Edition: 7th international ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Boston : Prentice Hall, c2011Availability: Items available for loan: 2 Call number: HF5415.13 .L5883 2011, ...

Resistance is Useless : the Art of Business Persuasion / Geoff Burch.

by Burch, Geoff.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Hoboken : John Wiley & Sons, 2011Availability: Items available for loan: 1 Call number: HF5415 .B87 2011.

International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham.

by Cateora, Philip R | Gilly, Mary C | Graham, John L.

Edition: 14th international ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Boston : McGraw-Hill Irwin, c2009Availability: Items available for loan: 1 Call number: HF1416 .C375 2009.

Best practices in international marketing / [edited by] Ilkka A. Ronkainen, Michael R. Czinkota.

by Ronkainen, Ilkka A | Czinkota, Michael R.

Series: The Harcourt College Publishers series in marketingMaterial type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Fort Worth : Harcourt College Publishers, c2002Other title: International marketing.Availability: Items available for loan: 1 Call number: HF1416 .B476 2002.

Marketing research / Donald R. Cooper, Pamela S. Schindler.

by Cooper, Donald R | Schindler, Pamela S.

Series: The McGraw-Hill/Irwin series in marketingEdition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: New York : McGraw-Hill/Irwin, c2006Availability: Items available for loan: 1 Call number: HF5415.2 .C635 2006.

Principles of marketing / Adrian Palmer.

by Palmer, Adrian.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Oxford ; New York : Oxford University Press, 2011Availability: Items available for loan: 1 Call number: HF5415 .P35 2011.

Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

by Peter, J. Paul | Donnelly, James H.

Edition: 9th international ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Boston : McGraw-Hill Irwin, c2009Availability: Items available for loan: 1 Call number: HF5415.13 .P387 2009.

Handbook of Islamic marketing / edited by Özlem Sandıkcı, Gillian Rice.

by Sandıkcı, Özlem | Rice, Gillian, Ph. D.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Cheltenham, UK ; Northampton, MA : Edward Elgar, c2011Availability: Items available for loan: 1 Call number: HF5415.12.I74 H36 2011.

E-marketing : applications of information technology and the internet within marketing / Cor Molenaar.

by Molenaar, Cor.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2012Other title: Electronic marketing.Availability: Items available for loan: 1 Call number: HF5415.1265 .M649 2012.

MARKSTRAT3 : the strategic marketing simulation / Jean-Claude Larréché, Hubert Gatignon.

by Larréché, Jean-Claude | Gatignon, Hubert.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Cincinnati, Ohio : South-Western College Pub., c1998Availability: Items available for loan: 2 Call number: HF5415.125 .L37 1998, ...

Marketing management / Philip Kotler, Kevin Lane Keller.

by Kotler, Philip | Keller, Kevin Lane, 1956-.

Edition: 13th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009Availability: Items available for loan: 2 Call number: HF5415.13 .K64 2009, ...

Marketing management / Philip Kotler, Kevin Lane Keller.

by Kotler, Philip | Keller, Kevin Lane, 1956-.

Edition: 15 global ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Boston : Pearson, [2016]Availability: Items available for loan: 2 Call number: HF5415.13 .K64 2016, ...

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