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Principles of services marketing / Adrian Palmer.

by Palmer, Adrian.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: London ; New York : McGraw-Hill, 2005Availability: Items available for loan: 1 Call number: HF5415.13 .P3242 2005.

Principles of services marketing / Adrian Palmer.

by Palmer, Adrian.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: London ; New York : McGraw-Hill, c1994Availability: Items available for loan: 1 Call number: HF5415.13 .P3242 2008.

Principles of service marketing and management / Christopher Lovelock, Lauren Wright.

by Lovelock, Christopher H | Wright, Lauren.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Upper Saddle River, N.J. : Prentice Hall, c2002Availability: Items available for loan: 2 Call number: HD9981.5 .L68 2002, ...

Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D.

Edition: 4th international ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Boston : McGraw-Hill/Irwin, c2007Availability: Items available for loan: 1 Call number: HD9980.5 .Z45 2007.

Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D.

Edition: 5th international ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Boston : McGraw-Hill Irwin, c2009Availability: Items available for loan: 2 Call number: HD9980.5 .Z45 2009, ...

Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

by Lovelock, Christopher H | Wirtz, Jochen.

Edition: 7th international ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Boston : Prentice Hall, c2011Availability: Items available for loan: 2 Call number: HF5415.13 .L5883 2011, ...

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